Cocu opened its doors in December 2012 thanks to its three founding partners: Anaïs Gasset, Adrien Verny and Morgan Chauvel. All coming from different working backgrounds it was their passion that united these three ‘Francais’ to make a 180 degree turn in their careers with the common objective of spreading French culture in Argentina and making the best baguette in Buenos Aires.
Our top priority is the quality of our products. We carefully select the best local ingredients and our recipes – 100% French authentic and made by hand – are brought to your table using the timed-honored ‘artisan’ tradition which has made French bread so famous worldwide.
Our oven, located in the heart of the bakery allows our clientele to share the magical moment of seeing our pastries, various breads or specialties being baked in front of them. Cocu offers the choice of take-away or dine-in, in an ambiance of classic French tunes. If you’re hungry for an authentic French experience, lunch or just a snack, come and join us at Cocu.
Cocu, The name
Why do the French enter Cocu smiling ? Cocu means «cheated on».
We wanted to pass on our concept with a name that matches us. As young entrepreneurs we are always looking for new ideas but especially those close to our French roots. This is why we took inspiration from the movie The baker’s wife by Marcel Pagnol, a French cinema classic In the movie, the baker, cheated on and depressed, stopped working. All of the village was mobilized to get the couple back together…
The urban legend says that the baker’s wife tired of her husband working night and day, seeks comfort in another’s arms…
To illustrate this well-known belief, we created our own story with a baker, Laurent, who meets and falls in love with Marion, but sees his passion for the bakery turns his personal life upside down. The young lady ends up deserting him. Leaving, she slams the door yelling « I will love you until the end of time » even if their future seems impossible.
The counters of Cocu are made of old doors, in reference to the doors that represent this separation.